Bedroom Furniture Shop
The Above Average Bedroom Furniture Shop
When selecting a bedroom furniture shop you could simply settle for average, pay an average price and walk away with an average bed, dressing table or wardrobe but, it is quite likely that you would have preferred to buy something of a higher quality but were concerned about the possible cost of a superior product. The truth is, however, that one doesn’t really pay for quality at all but only for the lack of it.
Furnishing you home is an investment and should be about value rather than cost. A bedroom furniture shop such as a Coricraft store is quite possibly the very best place in which to find that all important yet often all too elusive value that all discerning South African shoppers are seeking. In today’s lingering recessionary climate, with its severely restricted access to the credit facilities enjoyed in better times, ensuring that shoppers get the best value for their money has probably never been quite as necessary.
That discount store in the high street may offer cut prices but Coricraft quality is not available from any ordinary bedroom furniture shop. Typically, the discount stores operate by buying up inferior products to justify their apparent price cuts while successfully maintaining margins that are similar to those levied on quality products, a practice that appears to be equally prevalent in the clothing trade.
While other stores may be dependent upon wholesalers and third-party manufacturers, Coricraft is not. A visit to any one of the company’s 30 retail outlets will confirm that the stock only products made in Coricraft factories, something that the average bedroom furniture shop cannot possibly claim.
A double or single bed, a headboard, a chest of drawers or a pedestal, whatever the piece, it will have been assembled to precise specifications under the strictest conditions and subjected to the most intensive quality control measures. The facts go a long way towards explaining the exceptional success of the Coricraft Company, a success that has persisted and grown for some 20 years and that has made it the envy of its rivals.
As a bedroom furniture shop and, indeed as a manufacturer, distributor and retailer of all popular forms of furnishing, Coricraft has grown to become an icon within an industry in which many others have proved unable to compete. Its consistent determination to deliver on its twin promises of guaranteed quality and value for money has ensured that this is a company that is now well on the way to becoming a household name among a second generation of South Africans.
Far from simply being a bedroom furniture shop however, each store offers the means to furnish an entire home or an office with items that are every bit as elegant as they are functional. Despite the company’s drive for perfection some items may be slow movers, become shop soiled or fall fractionally short of its rigid standards.
To dispose of these items, Coricraft operates clearance centres in Pretoria, Johannesburg, Durban and Cape Town. At these centres customers can enjoy substantial discounts on numerous high quality products that for some might otherwise prove unaffordable while for others one of these centres could well turn out to be the above average bedroom furniture shop that they have long been looking for.